Project Overview
Glarie KSA, a leading provider of German-engineered elevators and escalators in Saudi Arabia, came to us with a clear challenge: they needed to establish a strong digital presence in the Kingdom and build meaningful relationships with local suppliers. With their premium German engineering and quality products, they had everything needed to succeed - except the right digital strategy and local market connections.
What Glarie KSA Was Up Against
When Glarie KSA approached us, they were facing several critical challenges in the Saudi market. Despite having superior German engineering and quality products, they struggled to make their mark in one of the world's most competitive construction markets.
Key Challenges
- Limited Digital Presence: Their existing online presence was minimal and didn't reflect their premium German engineering standards
- Language Barriers: They needed a bilingual website (Arabic/English) to effectively serve the Saudi market
- Local Market Penetration: Despite having superior products, they struggled to connect with local suppliers and contractors
- Lead Generation: No systematic approach to generating and nurturing leads in the B2B elevator industry
- Brand Recognition: Limited awareness of their German engineering excellence in the Saudi market
The Saudi elevator market is highly competitive, with local and international players vying for major construction projects. Glarie KSA needed to differentiate themselves not just through product quality, but through superior digital experience and local partnerships.
How We Fixed It
We developed a comprehensive three-pillar strategy to address Glarie KSA's challenges and position them as the premium choice for elevator solutions in Saudi Arabia.
Premium Bilingual Website
Sophisticated Arabic/English website showcasing German engineering excellence with interactive product galleries and technical specifications.
- • Bilingual implementation
- • Mobile optimization
- • Virtual showroom
Strategic Marketing Funnels
Comprehensive lead generation system designed specifically for the B2B elevator industry with targeted campaigns.
- • SEO optimization
- • Google Ads campaigns
- • LinkedIn marketing
Supplier Network Development
Building relationships with key suppliers and contractors across Saudi Arabia through strategic outreach and partnerships.
- • Market research
- • Partnership outreach
- • Trade show coordination
The Results
Our comprehensive approach delivered measurable results across all key areas, transforming Glarie KSA from a struggling German company to a recognized leader in elevator solutions.
Key Performance Indicators
| Metric | Before | After | Growth |
|---|---|---|---|
| Website Traffic | 2,100/month | 18,500/month | +781% |
| Qualified Leads | 8/month | 45/month | +463% |
| Supplier Partnerships | 3 | 18 | +500% |
| Lead Conversion Rate | 12% | 28% | +133% |
| Average Project Value | SAR 450,000 | SAR 1,200,000 | +167% |
| Geographic Coverage | 2 Cities | 8 Cities | +300% |
Visual Chart Representation
Monthly Lead Generation Growth
Growth: +463%Supplier Network Expansion
Client Testimonial
"TechnologyRay didn't just build us a website - they transformed our entire approach to the Saudi market. Their understanding of local business culture and their ability to connect us with the right suppliers has been invaluable. We've seen our business grow by over 400% in just 8 months, and we're now considered one of the top elevator suppliers in the Kingdom."
What Made This Project Special
This project was particularly challenging because it required deep understanding of both the technical elevator industry and the cultural nuances of doing business in Saudi Arabia. Here's what set our approach apart:
Cultural Sensitivity
We ensured all content and design elements respected Saudi business culture and Islamic values, creating a truly localized experience.
Technical Expertise
Our team understood the technical specifications and safety requirements of the elevator industry, ensuring accurate representation.
Local Market Knowledge
We leveraged our understanding of Saudi construction industry dynamics and regulatory requirements for optimal positioning.
Relationship Building
We focused on long-term partnerships rather than quick wins, which is crucial in Saudi business culture.
The Bottom Line
Glarie KSA's transformation from a struggling German company trying to enter the Saudi market to becoming a recognized leader in elevator solutions demonstrates the power of comprehensive digital strategy combined with local market expertise. By focusing on three key areas - premium web presence, strategic marketing funnels, and supplier network development - we helped them achieve remarkable growth.
Today, Glarie KSA is not just another elevator company in Saudi Arabia - they're the premium choice for German-engineered elevator solutions, with a strong digital presence and an extensive network of local suppliers and partners across the Kingdom.
Ready to Transform Your Business in Saudi Arabia?
Whether you're looking to enter the Saudi market or expand your existing presence, we can help you build the digital foundation and local partnerships you need to succeed.