FreshBite Brand Identity

Creation of a complete brand identity for a new meal prep service targeting health-conscious young professionals.

Client

FreshBite Meal Prep

Technologies

Adobe Creative Suite

Packaging Design

Typography

Color Theory

Brand Strategy

Project Type

Branding

The Challenge

As a new entrant in the competitive meal prep market, the client needed a distinctive brand identity that would stand out on social media and in physical packaging while conveying freshness and quality.

Our Solution

We created a vibrant, modern brand identity with a focus on fresh ingredients and convenience. The project included logo design, packaging, website design, social media templates, and brand guidelines to ensure consistency across all touchpoints.

Results

Successful launch with 500+ subscribers in the first month
85% of customers cited brand appeal as a factor in their purchase decision
Packaging design won a regional design award
Instagram following grew to 25K within 6 months