LuxuryStay PPC Campaign

A targeted pay-per-click advertising campaign for a luxury vacation rental company that significantly increased bookings while reducing cost per acquisition.

Client

LuxuryStay Rentals

Technologies

Google Ads

Facebook Ads

A/B Testing

Google Analytics

Google Tag Manager

Project Type

Digital Marketing

The Challenge

The client was experiencing high advertising costs with low conversion rates and needed to optimize their PPC strategy to target high-value customers more effectively.

Our Solution

We restructured their Google Ads and Facebook Ads campaigns with a focus on audience segmentation, ad copy optimization, and landing page improvements. We implemented A/B testing to continuously refine the approach.

Results

Reduced cost per acquisition by 42%
Increased conversion rate from 1.8% to 4.5%
Achieved 320% ROI on ad spend
Expanded successful campaigns to new geographic markets