TechNova SEM Strategy

A comprehensive search engine marketing strategy for a tech startup that combined SEO and PPC to maximize online visibility and lead generation.

Client

TechNova Solutions

Technologies

Google Ads

SEO

Semrush

Google Analytics

HubSpot

LinkedIn Ads

Project Type

Digital Marketing

The Challenge

As a new player in a competitive tech market, the client needed to quickly establish online presence and generate qualified leads while building long-term organic visibility.

Our Solution

We developed an integrated SEM approach that used PPC for immediate visibility and lead generation while simultaneously building a strong SEO foundation. The strategy included competitor analysis, keyword targeting, and conversion rate optimization.

Results

Generated 150+ qualified leads per month through PPC
Achieved 180% increase in organic traffic over 12 months
Reduced PPC spend by 30% while maintaining lead volume
Established thought leadership through featured snippets for key industry terms