Digital Marketing
SEM
Lead Generation

TechNova SEM Strategy

A comprehensive search engine marketing strategy for a tech startup that combined SEO and PPC to maximize online visibility and lead generation.

TechNova SEM Strategy

Client

TechNova Solutions

Technologies

Google Ads
SEO
Semrush
Google Analytics
HubSpot
LinkedIn Ads

Project Type

Digital Marketing

The Challenge

As a new player in a competitive tech market, the client needed to quickly establish online presence and generate qualified leads while building long-term organic visibility.

Our Solution

We developed an integrated SEM approach that used PPC for immediate visibility and lead generation while simultaneously building a strong SEO foundation. The strategy included competitor analysis, keyword targeting, and conversion rate optimization.

Results

  • Generated 150+ qualified leads per month through PPC
  • Achieved 180% increase in organic traffic over 12 months
  • Reduced PPC spend by 30% while maintaining lead volume
  • Established thought leadership through featured snippets for key industry terms

This Project Demonstrates Our Commitment to Excellence

Every project we deliver represents our dedication to understanding client needs, implementing innovative solutions, and achieving measurable business results. This digital marketing project showcases our expertise in creating digital solutions that drive growth and deliver exceptional user experiences.

How This Project Drives Business Success

Strategic Problem Solving

This project demonstrates our ability to identify core business challenges and develop comprehensive solutions that address both immediate needs and long-term strategic goals. Our approach combines technical expertise with deep business understanding.

Measurable Business Impact

The results achieved in this project showcase our commitment to delivering solutions that provide tangible business value. From increased efficiency to revenue growth, every metric demonstrates our focus on client success.

From Marketing Campaign to Complete Digital Ecosystem

While this marketing campaign drives results, consider how it could be enhanced with complementary digital assets. Strong marketing often benefits from optimized websites, mobile apps, and cohesive branding to maximize campaign effectiveness and ROI.

Optimize with Web Development

Our web development services can create landing pages and websites that maximize your marketing campaign conversions.

Explore Web Development

Extend with Mobile Apps

Our mobile app development can create apps that capture mobile traffic and enhance user engagement from your campaigns.

Explore Mobile Apps

Strengthen with Branding

Our branding services can create visual identities that enhance your marketing campaigns and build lasting brand recognition.

Explore Branding

Technology Excellence in Action

This project showcases our technical expertise and ability to leverage cutting-edge technologies to deliver exceptional results. Our team stays current with industry best practices and emerging technologies to ensure your projects are built with the most effective and future-proof solutions.

Modern Technologies

Built with industry-leading technologies for optimal performance and scalability

Best Practices

Following industry standards and proven methodologies for reliable delivery

Ready to Create Your Success Story?

Let's discuss how our expertise can help you achieve similar results. Every project starts with understanding your unique challenges and goals.

Frequently Asked Questions

Got questions? We've got answers.